Known for their progressive approach and unique visual style, we invite London creative studio, Made Thought to decode our brand DNA. Interpreting our most familiar silhouettes, they immerse themselves in the world of Fred Perry, using our intrinsic code of 5-4-4 as the collaboration’s core. An interpretation of our 5-4-4 tipping is printed in block graphics on a sports crew neck T-shirt. An ownable code inspired by our most intrinsic design detail.